Although Ian has a solid academic grounding in the psychology of dreaming, his view is that any work involving dreams should reflect the experience of a dream; it should be informative and exciting. Rather than conform to an academic stereotype, Ian relishes the challenge of spontaneously analysing new dreams.

He compares his approach to that of an improvising musician, and says that ‘Once you have the ear for the dream, then you can really be in tune with your client. However, to be a great improviser, you have to to be aware of a lot of theory, and ground yourself in it. You have to keep practising your skills‘.

Ian takes huge pleasure in using his talents and experiences with a variety of audiences, from media campaigns and corporate gatherings to live dream analysis on TV and radio.