For over three decades, Ian Wallace has brought his pioneering dream psychology expertise to some of the world's most innovative organizations, including IKEA, Disney, and PricewaterhouseCoopers. His corporate work transforms how businesses understand human motivation, creativity, and performance by unlocking the unconscious patterns that drive decision-making and innovation.
Ian's approach to corporate consulting recognizes that the same psychological processes that shape our dreams also influence our professional behavior. By helping organizations understand these deeper patterns, he enables leaders and teams to tap into previously inaccessible sources of creativity, problem-solving ability, and strategic insight.
At Disney, Ian worked with creative teams to decode the symbolic language of storytelling and imagination. His sessions helped writers, animators, and designers recognize how unconscious archetypal patterns influence narrative development and character creation, leading to breakthrough insights about emotional storytelling. By understanding the universal imagery that resonates with audiences at a subconscious level, teams developed more emotionally powerful and culturally resonant content.
His collaboration with PricewaterhouseCoopers focused on enhancing leadership effectiveness and strategic decision-making at the highest levels. Ian facilitated workshops that explored how unconscious patterns influence executive judgment, risk assessment, and organizational vision. This work helped partners and senior consultants recognize the psychological dynamics that shape client relationships and business advisory, strengthening their ability to deliver transformative solutions with greater empathy and insight.
With IKEA, Ian addressed the psychology of home and belonging - concepts central to the brand's mission. His insights helped leadership teams understand the deeper emotional connections people form with their living spaces, informing everything from product development to marketing strategy. By revealing the unconscious desires that drive home-making behavior, Ian enabled IKEA to create more meaningful customer experiences.
Ian's corporate methodology combines psychological assessment, symbolic analysis, and practical application. He delivers keynote presentations that captivate audiences with live dream analysis demonstrations, showing how individual unconscious patterns reflect broader organizational dynamics. His workshops provide actionable frameworks that teams can immediately apply to improve communication, resolve conflicts, and accelerate innovation.
What distinguishes Ian's corporate work is his rare ability to translate complex psychological concepts into accessible, immediately applicable insights. His presentations balance entertainment with education, ensuring audiences remain engaged while absorbing profound truths about human behavior. Corporate clients consistently report that his sessions create lasting shifts in how teams think about creativity, collaboration, and change.
Organizations working with Ian experience tangible improvements in employee engagement, creative output, and strategic clarity. His approach helps businesses move beyond surface-level solutions to address the fundamental psychological patterns that shape organizational culture. By bringing the same empathy, accuracy, and authority that characterizes his media work into the corporate sphere, Ian delivers transformative experiences that resonate long after his sessions conclude.
Whether addressing executive leadership, product development teams, or company-wide audiences, Ian Wallace provides organizations with a competitive advantage: the ability to understand and harness the unconscious forces that truly drive human behavior and business success.
Discover how Ian Wallace's unique approach to dream psychology can unlock your organization's creative potential and drive measurable performance improvements. Contact Ian today to discuss keynote presentations, executive workshops, or tailored consulting engagements that will transform how your teams think, innovate, and succeed.
Ready to explore the unconscious drivers of your organizational success? Get in touch to begin the conversation.