About Ian Wallace
Ian Wallace is a best-selling author and popular broadcaster on the subject of dreams and psychology. Ian is widely acclaimed in the media for his live dream analysis, performed with an expert empathy and immediacy that entertains, informs and educates. He regularly appears on television, on radio and in print, where is consistently recognised and applauded for his articulacy, his accuracy and his authority.
Ian is the originator of the Dream Connection Process, a uniquely powerful method that enables anyone to connect the imagery and symbolism that they create in their dreams to opportunities in waking life where they can use this insight to make a healthy difference.
Your dreams are stories
The dreams you create are stories that express everything you are unconsciously aware of and reflect what you find most meaningful in your waking life. These stories are the natural language of your unconscious awareness and have a deeper wisdom and a broader understanding than your conscious self. All around the world, people are unconsciously creating the same kind of stories again and again, answering questions they aren’t even consciously aware that they are asking. These are often questions like ‘How can I really change my life?’, ‘Why do I always fall in love with the wrong sort of person?’ or ‘Why does no one recognize my talents?’
Consistently, your dreams provide the answers to questions like these ones and, although it can be tempting to become fixated on the dream experience, there is no dream without the dreamer. You express your individual psychology through your dreams, illuminating the person you really are, what you actually need and what you truly believe. Instead of just hoping that there is some person or practice than can fix you, your unconscious awareness knows that you are already whole but are just largely unexplored. By exploring your dreams, you can become your own psychologist, guiding yourself towards fulfilment by using these insights from your unconscious awareness.
Like your nocturnal dreams, your daily life might often just seem to be a loosely connected series of random incidents that fill your days and prevent you from realizing your greatest ambitions. The pressures and demands of your waking life can leave you feeling disconnected from your bigger dreams and frustrated at your unmet needs and unfulfilled potential. By becoming more aware of your dreams, however, and how you create them to express your unconscious awareness, you can bring them into the reality of your waking life and begin to live your dreams, rather than constantly searching for them.
Corporate, Media, Public Relations
Corporate
For over three decades, Ian Wallace has brought his pioneering dream psychology expertise to some of the world's most innovative organizations, including IKEA, Microsoft, and Lego. His corporate work transforms how businesses understand human motivation, creativity, and performance by unlocking the unconscious patterns that drive decision-making and innovation.
Media
With thousands of hours of live radio broadcasting and hundreds of hours of live television to his credit, Ian Wallace has established himself as the world's leading media expert on dreams and psychology. His work spans BBC, ITV, Channel 4, Channel 5, and numerous international broadcasters, where he consistently delivers the perfect blend of entertainment, education, and expert insight that keeps audiences engaged and informed.
Public Relations
Ian Wallace has pioneered a unique approach to public relations and brand campaigns by leveraging his dream psychology expertise to create deeply resonant, emotionally powerful marketing experiences. His work with global brands including Honda, Lego, and Microsoft Xbox demonstrates how understanding the unconscious mind can transform brand narratives into movements that capture public imagination and drive meaningful engagement.